The art market is undergoing a transformation, with virtual art market events becoming increasingly prominent. Here’s an ultimate guide to more investment opportunities for buying art online.

In 2024, art buyers have a plethora of online opportunities to explore, discover, and invest in art.

However, the world of art investment isn’t limited to the future. You can still build your art portfolio and grow your wealth right now in the last quarter of 2023.

In this comprehensive blog post, we’ll provide you with an ultimate list of virtual art market events scheduled for 2024 and share strategies for buying art online today.

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Virtual Art Market Events: What to Look Forward To when buying art online

Virtual art market events offer a unique opportunity to connect with galleries, artists, and art enthusiasts from around the world without leaving the comfort of your home. Here’s a list of notable virtual art market events expected in 2024:

1. Art Basel Online Viewing Rooms (March 14-16, 2024)

Art Basel’s Online Viewing Rooms have become a staple in the art world.

This virtual event offers a curated selection of artworks from galleries worldwide.

Art buyers can explore a wide range of contemporary and modern pieces, making it a must-visit for collectors.

The platform also includes interactive features like artist interviews and virtual tours, providing a comprehensive art-buying experience.

2. Affordable Art Fair Online (April 21-24, 2024)

The Affordable Art Fair goes virtual in 2024, bringing accessible art to a global audience.

This event is known for its wide variety of art at affordable price points, making it an excellent opportunity for both new and experienced art buyers.

The fair offers artworks across different genres, from contemporary and abstract to figurative and photographic.

Whether you’re a seasoned collector or just starting your art journey, the Affordable Art Fair Online has something for everyone.

3. Frieze Viewing Room (July 13-16, 2024)

Frieze Viewing Room provides access to artworks from leading galleries, allowing art buyers to discover and purchase pieces from the comfort of their homes.

The virtual platform offers a curated selection of contemporary art.

In addition to artworks for sale, Frieze Viewing Room offers insightful content, including artist interviews, essays, and videos that provide a deeper understanding of the featured artworks and artists.

4. Expo Chicago Online (September 16-20, 2024)

Expo Chicago’s online edition presents a diverse range of contemporary and modern art.

It’s an ideal platform for art buyers looking to explore a broad spectrum of artworks and discover emerging talent.

The virtual event also includes virtual tours of galleries and discussions with artists and curators, creating an immersive art experience.

5. The Other Art Fair Virtual Edition (November 8-11, 2024)

The Other Art Fair is dedicated to showcasing independent artists.

The virtual edition allows art buyers to connect directly with emerging artists and purchase unique, original works.

This event offers a diverse selection of art across various mediums, from painting and sculpture to photography and digital art.

It’s an excellent opportunity to discover and support emerging talent.

Strategies for Investing in Art Now

While virtual art market events offer fantastic opportunities to explore and invest in art, it’s essential to remember that art investment is a continuous journey.

Here are strategies to consider for investing in art right now:

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Grow Your Wealth – Investing in Original Fine Art ©Copyright 2023

1. Define Your Investment Goals before buying art online

Before making any art investments, clarify your objectives.

  • Are you looking for short-term or long-term returns?
  • Are you collecting art for personal enjoyment, financial gain, or both?

Art investment can be a fulfilling journey that combines passion with potential financial gain. However, it’s essential to approach it with careful planning and consideration.

Do the following before you start browsing for art:

  1. define your goals
  2. set a budget
  3. educate yourself
  4. explore opportunities with emerging artists

Understanding your goals will guide your investment decisions.

By doing these first, you can embark on your art investment journey with confidence.

If this topic really interests you, check out my blog post on growing your wealth and building an art investment portfolio here.

2. Create an Art Investment Portfolio Budget

Determine how much you’re willing to invest in art and establish a budget.

Ensure that your art investments align with your overall financial plan and that you can comfortably afford them without compromising essential expenses.

Your budget should consider not only the purchase price of artworks but also factors such as framing, shipping, and potential insurance costs.

It’s crucial to strike a balance between your enthusiasm for art and your financial stability.

3. Educate Yourself before buying art online

Take the time to educate yourself about the art market, artists, and various art forms.

Attend virtual art talks, webinars, and online exhibitions to gain a deeper understanding of the art world.

Education is a critical aspect of successful art investment. By expanding your knowledge of art history, contemporary trends, and the artists themselves, you’ll make more informed decisions when purchasing artworks.

4. Start Small when buying art online

You don’t need to make substantial investments to get started.

Why not start out with smaller, more affordable artworks? Or limited edition prints.

As you gain experience and confidence, you can gradually expand your portfolio.

Starting small allows you to dip your toes into the world of art investment without taking on excessive financial risk. Great if you’re overly cautious by nature and an excellent way to learn, and build your collection over time.

5. Explore Emerging Artists

Emerging artists often offer investment potential with the possibility of significant appreciation in the future.

Attend virtual art fairs and explore online art marketplaces to discover talented emerging artists.

Supporting emerging artists can be a rewarding aspect of art investment.

By identifying promising talents early in their careers, you may have the opportunity to acquire their work at more affordable prices before they gain wider recognition.

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Artworks on the walls by 2023. All rights reserved.

6. Diversify Your Portfolio

Diversification is key to managing risk in art investment. Allocate your budget across various artists, genres, and styles.

When you diversify your art portfolio, you increase the chances of finding artworks that appreciate in value. It can also help mitigate the risk associated with art investment.

By spreading your investments across different artists and genres, you reduce the impact of a potential decline in the value of a single artwork.

7. Research and Due Diligence

Conduct thorough research and due diligence before making any art purchases.

Assess an artist’s reputation, career trajectory, and market demand for their work. Consider consulting art professionals for guidance.

Research is a crucial step in art investment. It involves evaluating the artist’s body of work, past sales records, and the overall demand for their art.

This step helps ensure that you make informed investment decisions.

8. Build Relationships even when buying art online

Establish relationships with artists, galleries, and collectors in virtual art communities.

Networking can provide valuable insights, access to new opportunities, and potential discounts on artworks.

Building relationships in the art world can open doors to unique opportunities such as artist’s studio visits, sneak previews of upcoming collections and the possibility for a price negotiation.

Collaborating with artists and connecting with fellow collectors can enrich your art investment experience.

9. Be Patient

Art investment is a long-term endeavor. Art values may not appreciate quickly, so be patient and willing to hold onto your investments for an extended period to maximize their potential returns.

Patience is a virtue in the world of art investment.

Art values can fluctuate, and it may take years for an artwork to reach its full potential in terms of appreciation.

10. Stay Informed while you are buying art online

Keep yourself updated about the art market’s trends and developments.

Attend virtual art market events, follow art news, and engage with the art community to stay informed about emerging opportunities.

Staying informed about the art market is essential for making well-informed decisions before buying.

By actively participating in this community and staying attuned to market trends, you can identify opportunities and tweak your investment strategy accordingly.

11. Document and Insure Your Art

Maintain detailed records of your art purchases, including purchase prices, provenance, and any appraisals.

Additionally, consider insuring your art collection to protect your investments.

Documenting your art collection is crucial for provenance and valuation purposes.

Insurance provides peace of mind, protecting your investments from unforeseen events such as theft, damage, or loss.


Virtual art market events in 2024 offer exciting opportunities for art buyers to explore and invest in art from the convenience of their homes.

However, it’s essential to remember that art investment is a journey that can start right now.

By defining your investment goals, setting a budget, educating yourself, and exploring opportunities with emerging artists, you can begin building your art portfolio and growing your wealth today. Stay informed, diversify your investments, and be patient.

As you embark on your art investment journey, remember that the true value of art goes beyond financial gains.

It’s about the joy and fulfilment of owning and appreciating beautiful and culturally significant pieces.

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